Case study 06
Timeline: 2023
The vision
This project was intentionally small, and that was part of the point. The goal was not to build a large content-heavy website. It was to make the essential information easy to reach and give people a clear path to contact the practice, especially on mobile.
I approached it as a quick end-to-end build. That meant keeping the layout simple, choosing only the pieces that mattered for trust and contact, and making sure the site still felt considered despite the short timeframe. Ratings, reviews, and the persistent call button all came out of that thinking.
Projects like this are a good reminder that small does not mean unimportant. Even a simple homepage benefits from clear priorities, careful spacing, and a realistic understanding of how people actually use the page.
Strategic goals
Reduce friction for visitors who mainly want to call or get basic information as quickly as possible.
Keep the site straightforward for local users with different language preferences.
The challenge
The site needed to stay simple while still guiding visitors toward the right next action on mobile devices.
Resolution
I kept the structure compact, surfaced trust signals early, and made the main call to action available throughout the page.
Context
